5 designers/artists/creative directors and social media influencers were invited to design 5 shoes that told a story they were passionate about. These shoes were available exclusively on the Sneakerlab marketplace for 5 days only.
I created assets that told the story of each shoe, juxtaposing the inspiration, color palette, and final shoe design in a simple but eye-catching format for each collection.
Solely promoted on social media through the designers' Instagram accounts, the first launch of Sneakerlab was an overwhelming success, generating buzz in the sneaker world, revenue from sales, and hundreds of thousands of views around the world.
For the second iteration of Sneakerlab, I designed a front page recruiting creatives to sign up to be designers for the next launch. It recapped our most successful designer's process and invited the world to imagine their own footwear collection.
See www.sneaker-lab.com for more information.
Creative Direction: Aaron Pollick, Tim Hutchison
Experience Design: Jane Wong, Terrence Ma
Visual Design: Amanda George, Jessica Necor
Art Direction: Logan Kornhauser
Strategy: Tal Cohen, Robby Egan
Copy: Kris Cantrell
Development: Taylor Beach, Eric Estes