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https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497997748622-EI95HI5N3DZL1X43HKHY/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497992393985-5N504MLVZVGBSOC96NJZ/fletcher.jpg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497991523612-XWEO9Q2KKZ8LJNGBN5PD/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497996606508-25SF841ZT1182DQSUKWC/image-asset.png Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497996205077-YDHLTDCDTGPT288EG6IA/Screen+Shot+2017-06-20+at+2.06.34+PM.png Work Directional signage helps visitors orient themselves in the environment and points out special attractions and facilities. These signs are made of metal and reclaimed concrete. https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497992874962-68LVIF248RD1TP0HKDKK/Screen+Shot+2017-06-20+at+2.06.46+PM.png Work Early sketches and exploration https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497992158870-Q4CMX9Q4S4IXE8QR4FJ2/00075022.0.jpg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497997277462-ISOEDJSFQC04ML4YVS8R/image-asset.png Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497997218917-K39FT8RZN5XC043VQUU3/1.jpg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497997809397-B0TIR6305M1C0FYIDVRS/image-asset.png Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497992538076-TMFC6Q7U8T7XOTIJIKYG/Photo+Mar+25%2C+12+23+25+PM.jpg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1497997419052-N1KW39X9JP5L0HY6X5VR/image-asset.png Work Lamp post signs and wall advertising https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498021114074-EJ2LJQQIGUXN0S0KIL8C/Screen+Shot+2017-06-20+at+9.57.07+PM.png Work Visual audit of government websites, money, uniforms, and architecture https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498021134002-ALFFB7T5CORWOEFO35UC/Screen+Shot+2017-06-20+at+9.56.04+PM.png Work Visual audit of Medicare websites and social media https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498024539215-XSJ6DXWBEJVD862CU94C/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498022046651-666X4QWHD1N0BHMT1Q7E/Screen+Shot+2017-06-20+at+10.09.25+PM.png Work I tested my next round of symbol ideations with actual type to see which typefaces, serif or san-serif, and case suited my shapes. After experimenting with more forms, I solidified my symbols and simplified them. https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498022309891-S1N4Q6NPK5NPWJHH0FUR/image-asset.jpeg Work Early digitizations https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498022456367-EVZAY8ML80JM7NXVE3DT/image-asset.png Work Symbol refinement. The shapes represent two pieces: the government and the health care industry coming together to support the individual who brings them together. https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498023581438-GKOVXIR7MAKSJL0WT1X2/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498022632848-DNEUQPL9VUIU3RA5NA8U/Untitled-1.jpg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498024324954-OWCDMAUCSSHH37150K1K/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498024044370-ZO5QPO8B2K1Z8BSESN0I/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498025251779-KR3R4XFSZWU6JSHUPW9P/image-asset.png Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498021943450-5Z60Z7U2CP5EWDATS5I3/Screen+Shot+2017-06-20+at+10.07.54+PM.png Work Based upon peer critiques, I chose three directions to experiment with. Keeping my key attributes and mission in mind, I sketched symbols with subtle references to a torch, medical cross, and the four parts of Medicare. At this stage, I kept the sketches loose to get a feel for the shapes I wanted. https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498023241239-PRJCD1GRK95QOC4DTU88/image-asset.jpeg Work Stationery and statements https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498025632818-XGBLS9MP5WY5HLZDWT23/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498023750588-ELALI0NN6YM5N8RWD2ZD/Screen+Shot+2017-06-20+at+10.40.22+PM.png Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498022383690-82XT5H2LAGINQZ9P412W/Screen+Shot+2017-06-20+at+10.17.21+PM.png Work Color studies https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498022759682-4LA4NGERMZMTFSMCXGP3/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/594821e44c8b03f2703d95fb/1498023758788-M9LSVXTXVEEQVZI5J7HP/Screen+Shot+2017-06-20+at+10.40.22+PM.jpg Work 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