5 designers/artists/creative directors and social media influencers were invited to design 5 shoes that told a story they were passionate about. These shoes were available exclusively on the Sneakerlab marketplace for 5 days only.
I created assets that told the story of each shoe, juxtaposing the inspiration, color palette, and final shoe design in a simple but eye-catching format for each collection.
Solely promoted on social media through the designers' Instagram accounts, the first launch of Sneakerlab was an overwhelming success, generating buzz in the sneaker world, revenue from sales, and hundreds of thousands of views around the world.
For the second round of Sneakerlab, I designed the recruiting website and Instagram ads.
See www.sneaker-lab.com for more information.
Creative Direction: Aaron Pollick
Experience Design: Jane Wong
Visual Design Lead: Amanda George