As part of a decade-long partnership with Nike, we’ve been building out the Nike+ ecosystem, helping create the world’s largest running community. Fueled by a burgeoning relationship with Apple, Nike wanted to expand the community from tens of millions to hundreds of millions—including people who hate running.
With simplicity in mind, R/GA created a running experience for the new Apple Watch Series 2. I had the privilege of helping to develop the visual system, execute designs for the entire experience, prototype animations, work closely with development and QA, and design assets for the Apple App Store.
Packed with features to help even the most reluctant runners get connected and inspired, the Apple Watch Nike+ offers a gentle daily reminder: “Are we running today?”